The Business of Saving Lives Workshop

Albuquerque Pyramid North

5151 San Francisco Rd NE, Albuquerque, NM 87109

A One-Day Workshop for Anyone Involved with Animal Rescue

Are you ready to take your animal rescue efforts to the next level?

Watermelon Mountain Ranch Animal Center is honored to host the renowned Helen Woodward Animal Center’s one-day workshop, The Business of Saving Lives—an essential event for anyone dedicated to helping animals in rescues, shelters, and foster programs.

This powerful, results-driven workshop will equip you with concrete, proven fundraising strategies, innovative public relations techniques, and social media best practices to amplify your impact and engage your community like never before.

Don't miss this opportunity to gain expert insights, connect with fellow advocates, and transform your organization’s ability to save more lives.

Tickets $25 Secure your spot today!

Meet the Guest Speakers

Mike Arms – President and CEO
Mike has saved more animals than any other person, living or dead, in animal welfare history. Since his arrival at Helen Woodward Animal Center in 1999, pet adoptions have leaped to record levels. Their education program has multiplied as they continue to teach children about the unconditional love that only comes from animals, and their therapy programs touch the lives of tens of thousands of people each year.

Renee Resko – Vice President of Development
Renee has worked in the development field for 20 years and has a breadth of knowledge that includes direct mail, grant writing, cultivating donors, securing major gifts, planning and executing a capital campaign, and managing a planned giving program.

Jessica Gercke – Communications Director
Jessica spent over 14 years creating and refining media/publicity campaigns for a wide variety of professional industries. Through it all, her heart and soul belonged to animals. It has been a true joy for her to put her knowledge of marketing and publicity to work for our furry friends in need of forever homes.

Alexa Munoz-Cortez – Social Media Manager
Alexa has over 4 years of experience operating social media platforms, digital marketing, daily planning and content creation as well as analyzing data to produce reports. Her involvement in various industries has allowed her to learn how to transform any trend or topic according to what is needed. Her management skills have allowed her to share this expertise and help others learn how to use different tools to succeed based on each one’s capabilities.